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Research papers

MNC

In complete contrast to those media surveys which focus on media consumers, this paper aims to reveal the other side of the coin, by taking a closer look at MNCs {media non-consumers). The field selected for analysis is an area small in size but...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Manu Castilla, Fernando Lacabe
October 20, 1998
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Citation

Castilla and Lacabe (1998a, October 20). MNC. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mnc